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The AMX was reviewed by Engadget!

Everything is going well. We’ve had an eventful couple of weeks. 


We've hit 500+ Backers!

That’s right! We’ve now been joined by over 500 (564 at present) Backers in over 30 countries! The second leg of the campaign has seen word spread far and wide, including a massive surge in interest over the pond. This has also resulted in a lot more interest from journalists and industry insiders, notably…



We may be a little over-excited by this, but both myself (Jack) and Nav have been readers of Engadget for the best part of 15 years. Last week we met up with Nick, the electric bike nut from Engadget and one of the biggest voices on the tech scene.

We took along the latest prototype of the AMX CLASSIC LE so he could take it for a spin and he LOVED it! We spent the afternoon tearing around Victoria Park with the occasional break to grab a cappuccino and talk about the concept behind the AMX and Analog Motion as a whole.

He was kind enough to write an article which we think sums up Analog Motion and the AMX perfectly (bear in mind Nick has tried most electric bikes out there). You can read it here for yourself. We’re really pleased with his feedback; especially as his main reservation (re the prototype’s motor power being a little too extreme) is something we’re already working to smooth out for the final production specification.

It’s always great to hear such positive comments from an industry expert, not least because we totally understand you guys are Backing a project for a bike you are not able to try out. We thank each and every one of you for putting your faith in us, but we also know how useful it is hearing this kind of feedback from someone who knows their stuff!

Thanks to all of you for your support,


Nav, Jack, Ric & Pierre